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The lipstick retails for 1.99$ and it is said there is a very easy application of the color and it stays up for up to 6 hours. It started being available as of January 2014 in many drugstores.
I tried out the Traffic Jam color and I was very impressed by the loyalty of the color to the packaging. A lot of lipsticks will show a color and be another color during application; but not this one. I was also very impressed by the velvety consistency. However, I didn't see it being long lasting, it was shorter than 6 hours, that I can say. On picture : Traffic Jam
There are a total of 20 shades available: Red Flame, Air Kiss, Blue Rose, Snowcone, Brandy Sparkle, Flirty, Sugar Plum, Red Rapture, Peach Fizz, Modern Love, Candy Rush, Love My Latte, Creamy Caramel, Traffic Jam, Berry Me, Purple Crush, Chocolate Chip, Coralista, Smooch, Forever Fuschia. These colors range from a nude to a very dark red to a chocolate colored lipstick.
Pros:
- Beautiful Packaging
- Color is true
- Many different shades
- Price
- Smooth Application
- Not as long lasting - but stays for a decent amount of time before reapplication
Cons:
- Bleeds easily, very messy if you're not careful
- Not as long lasting as 6 hours.
Overall Rating : 8/10